
SUPIMA American Cotton
SUPIMA® (“Superior Pima”) is a registered trademark of the Supima association, which promotes American-grown Pima cotton. Pima is an extra-long staple (ELS) cotton, with fibres at least 1⅜ inches long, grown in the southwestern United States.
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What is SUPIMA® Cotton?
SUPIMA® (“Superior Pima”) is a registered trademark of the Supima association, which promotes American-grown Pima cotton. Pima is an extra-long staple (ELS) cotton, with fibres at least 1⅜ inches long, grown in the southwestern United States. Only licensed manufacturers may use the SUPIMA® name, and only for products made from 100% American Pima cotton. SUPIMA® accounts for less than 1% of the world’s cotton. Its long, fine fibres produce smooth, strong yarns, which give soft, durable, low-pilling fabrics.

For confident fabric sourcing
SUPIMA® cotton with traceable origins
We offer SUPIMA® cotton fabrics with digital traceability through TextileGenesis. Our TextileGenesis ID: VRCLOTHINGTUP
Explore SUPIMA® Cotton
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From US farms to spinning mills
US-grown SUPIMA® cotton is shipped to spinning mills to be made into yarn. The mills submit its Permanent Bale Identification (PBI) numbers to TextileGenesis for checks against SUPIMA’s bale registry. These checks link the mill’s cotton inventory to registered bale records.
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Traceability through VR Clothing
Mills and other supply-chain partners record their SUPIMA® transactions in TextileGenesis. VR Clothing also records its fabric transactions, continuing the digital record. Digital tokens called Fibercoins® represent cotton quantities and connect these transactions as the material moves from yarn to fabric.
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A clearer basis for fabric sourcing
These connected records link the fabric we supply to its SUPIMA® cotton supply chain. They help support its origin claim and give you a clearer basis for choosing materials for your own garments or a customer’s specific fabric requirements.
Why Choose SUPIMA® Cotton?
Exceptional Softness
Long, fine fibres spin into smooth yarns, giving a soft, comfortable hand-feel.
Greater Strength
Extra-long fibres can be spun into finer, stronger yarns, helping fabric withstand regular wear and washing.
Reduced Pilling
Fewer loose fibre ends on the yarn surface can help reduce pilling.
Excellent Colour Retention
Smooth, uniform fibres take dye evenly and can help fabrics keep their colour.
Premium Apparel Choice
Suited to premium T-shirts, basics and casualwear.

Ideal for Premium Apparel
- Premium T-shirts
- High-quality casualwear
- Premium basics
- Comfortable everyday apparel
- Other knitted garments requiring a soft, refined cotton fabric
